Jonathan Anderson prepared the “show in a book” and “show on a shirt,” which were geniusly designed to make it easier for the audience not to miss the show’s main points in the era of containment, without preparing for an actual show.

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First, the “show in a book” was to celebrate the show's greatest motivation, 
the multi-hyphenated artist, Joe Brainard. Secondly, Eye/LOEWE/Nature's third collection was a LOEWE sustainable line, printed on the “show on a shirt”. This was the first time that was introduced with the main collection.

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Jonathan Anderson recounted Brainard as an important figure in this era because Brainard aroused a huge movement with mediocre, enormous optimism, and questioned sexuality in the chaotic era of the ’60s and ’70s. 
In particular was Brainard's masterpiece 'Pansies, 1968'  — collages were inserted into big cardigans and on LOEWE puzzle bags in various configurations and sizes. Also, LOEWE expressed creativity and positivity by blossoming in wide pants like a maxi skirt. Another work of Brainard's was utilizing an image of a white dog, which was pasted on a tote bag with a green background to show the beauty of everyday life.
 

On another note, Brainard was one of the underground figures.

This allowed Jonathan to apply the subculture hippy silhouettes and punk use to his collection. The floral pattern was recreated with tactile nit, layered in three layers. Then there were leather pants with funky buckles and hippie-focused shearling coats. Finally, elements of the cartoon Brainard collaborated with were knitted onto the fabrics. 

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Jonathan Anderson said, “As if Joe Brainard had kindness, courage, and joyful experience of sharing his work, we will not be trapped all year round this year. And just like the last scene of the show video, the model went down the stairs, we will regain the positivity of finding beauty again in our normal daily life. Furthermore, you know, Eye/LOEWE/Nature's collection, it’s becoming very, very popular.”